SOCIAL MEDIA MANAGEMENT
For 4 years, I worked as PR + Social Media Content Manager at Modelwerk. My day-to-day? Content planning + creation, community management, and advertising. As a social media manager in a modeling agency, I handled everything from main accounts to 1:1 management of social media profiles for models, creators, and clients. Here you can check out some of my work—enjoy browsing!
SOCIAL MEDIA EXPERCT.
+ SPEAKER.
With years of experience and close collaboration with platforms like Meta & TikTok, as well as clients and creators, I’ve developed a solid understanding of the fast-paced social media world. I’ve leveled up through workshops, marketing fairs like OMR, and leading over 20 workshops at Modelwerk, including a 4-day New Faces workshop for aspiring models. I also organized and promoted the Modelwerk Academy. More on this can be found in the Event Coordination + Organization section.
INSTAGRAM.BUSINESS.CREATOR.TIKTOK. LINKEDIN
Social Media Mgmt - Business Account - Instagram
Planning & creating scroll-stopping content
Boosting brand presence (even recruiting top talent/models)
Building and managing a strong community
Showcasing the best of the brand
Running ad campaigns with Meta Business Suite
Social Media Management – Creator Accounts (Instagram)
Crafting creative content strategies
Connecting with followers, growing communities
Editing and refining visuals
Video production & sharp editing
Creating impactful concepts for collaborations
LinkedIn Experience
Recruitment: Engaging with potential models, clients, and creators to build a diverse talent pool.
Postings: Developing and sharing content that resonates with target audiences
Networking: Building connections with industry professionals
Social Media Management – TikTok Business Account
Developing fresh content ideas
Coordinating exciting video shoots
Editing for max engagement
Staying active with community management
COMMUNITY MANAGEMENT
BUSINESS ACCOUNTS
@MODELWERK
@Wearebeautiful
@TheSynergyBYMW
@DEZ_DIAET (4 monthS)
@Aboved.OFFICIAL (6 MonthS)
CREATOR ACCOUNTS
PHOTO +
VIDEOPRODUCTION + PR
@MODELWERK / @WEAREBEAUTIFUL for MODELWERK
Over the years, I helped design new campaigns for model and staff recruitment. The Modelwerk account focused on B2B, targeting new clients, contacts, and models, while the Wearebeautiful account was all about community, building a family-like vibe for our models. Part of my job was also making our models more relatable to clients via social media, like the digital video interviews we did during the pandemic. Daily content production and weekly promotion for the Academy was also on my plate. For more, check out the Art + Creative Direction section.
@thesynergybymw
REBRAND + LAUNCH
Launched in 2023, The Synergy by Modelwerk aimed to separate our models who also operate as creators. The project merged the worlds of modeling and creating. I played a major role in bringing this project to life—from website design to social media presence. Events, creators, and a fresh, modern image were key to giving this the right vibe.
CLIENTS. Brands. UGC.
FASHION
I managed the 6-month relaunch of ABOVED’s website and social media—a brand focused on selling designer handbags.
EVENTS
I’ve been lucky to create user-generated content for clients at various events. Whether it’s capturing the energy at a restaurant event in Hamburg, or creating lively, organic content focusing on cocktails and food.
BEAUTY
MAC Cosmetics was our main sponsor for the Modelwerk Academy, and I directed one of the video projects for them, executed by my colleague Elisa. Brainstorming and concept development with the team? That’s where I really shine.
COMMERCIAL CLIENTS
For commercial clients like hotels and restaurants, I created tailored content that showcased their unique offerings. At various events in Hamburg, I focused on capturing the organic vibe—whether that was cocktails at a restaurant or highlighting a hotel's atmosphere. Each piece of content aimed to feel lively and authentic, making viewers feel like they were right there.
I’ve managed content + community for models like Katharina Rembi and Alpha Dia, handling everything from content shoots to scheduling and engagement growth. I love bringing creativity and fresh concepts to content for new audiences. I also worked closely with creators from the Modelwerk and Synergy boards, organizing collaborations with brands for their channels.
CREATOR/MODELS
CONTENT CREATION
VIDEO EDITING
VATTENFALL COLLABORATION
KISS COLLABORATION
TIKTOK
In 2020, TikTok blew up, and I took charge of our account, along with agency trainees. The vibe I went for? Less commercial, more laid-back, young, and dynamic. From behind-the-scenes clips to meet-the-team moments, I made sure the content was authentic. Speaking on camera and creating videos quickly became some of my favorite tasks—guess there's a bit of an entertainer in me!