MARKETING +
ADVERTISING
To me, marketing and advertising are all about connecting the dots between a brand and its audience. It’s not just about selling a product; it’s about telling a story that resonates. I love diving into trends, finding fresh angles, and crafting campaigns that stand out. Whether it's through social media, events, or creative content, I’m all about making that brand shine and building genuine connections.
Leveling Up My Ad Game
I completed a 10-week course on Facebook & Instagram Advertising Fundamentals with OMR. It covered all the important stuff: from setting up the Business Manager like a pro to handling the legal and technical side of things. We dove deep into audience targeting, ad auctions, formats, and creating killer campaigns. Plus, I got hands-on with advanced pixel tracking, testing strategies, and reporting—basically, everything you need to know to run ads that actually perform.
marketing.facts.
Over a focused period within the last three years (not the full timeframe shown), I strategically managed this Instagram account, delivering substantial growth across multiple metrics. Key highlights include:
Follower Growth: A sharp increase of 33.6K new followers during the managed timeframe, bringing the total follower base to over 267K.
Total Reach: The content reached an impressive 2.3 million people, with over 1.72 million reached organically and 116K through targeted ad campaigns, proving a strong balance between organic content and paid promotion.
Content Engagement: 153K+ interactions, showing high engagement levels through likes, comments, and shares.
Link Clicks: 5,013 direct link clicks, driving traffic from Instagram to external platforms.
Paid Campaigns: Targeted ad efforts generated 17K+ paid impressions and extended reach to over 13K additional users.
By leveraging a mix of organic strategies and paid campaigns, I was able to consistently grow and engage the audience, maintaining an upward trend in reach and interaction. This performance reflects my approach to data-driven content management and community building.
Paid Advertising & Marketing – Boosting Reach and Results
I use paid ads to help brands reach more people and get better results. By targeting the right audience, I make sure each campaign works effectively and fits into the overall content strategy. This approach increases visibility, drives more engagement, and turns views into real actions—whether it's clicks, follows, or conversions. Paid ads are a key part of growing a brand’s presence while keeping things efficient and impactful.
29.08.2021 - 28.09.2024 @MODELWERK
Physical Marketing or SEO Marketing.
I designed bags, flyers, trade show displays, and other print products, marketing them at events to showcase the brand, The Synergy by MODELWERK, as a fresh launch. SEO marketing for websites and other platforms was part of my gig alongside physical marketing.
SPECIAL EVENTS.
For Pride Month, new scouting, and recruitment calls, LinkedIn, Instagram, and Facebook were key tools to bring in fresh models, clients, and creators. We also created dope, conceptual videos for clients to highlight our collabs.
FASHION WEEK.
MARKETING.
During Fashion Weeks in Milan, Paris, London, New York, and especially Berlin, I was all about crafting newsletters and presenting the new "Show Package" with all available models. The goal was to catch the eye of German, more commercial clients.